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02/21/2005: "A whole new approach to sponsorship?"

I've recently been using Google Adwords for the business and decided to try an little experiment today. I've personally bid on the phrase "British Heart Foundation" and placed an advert asking for sponsorship and pointing people to my sponsorship page on the British Heart Foundation's website.

It'll be interesting to see what happens, perhaps it'll be a whole new way to raise sponsorship in future - otherwise it'll relieve me of the money for a few pints... I'll post results as they come in.